03 June 2022

Perfecting your LinkedIn profile

Perfecting your LinkedIn profile

Now days, prospective employers and hiring managers and using more than just your CV to validate and look for information on a candidate. They also look straight to the internet and the first place they go is your LinkedIn profile.

Not having a LinkedIn profile can be a massive disadvantage. Not only does it provide a link employers can share around with their hiring managers. It also provides more insight into who a person is – they have access to a photo, connections in common, content you have posted and just like your CV a history of your work experience. Creating and updating your profile is super simple, so let’s get into it.  


Get tips on writing a great CV and updating your LinkedIn profile, that will help you land a great placement

1. Profile photo

A high quality, clear, professional headshot is vital to your LinkedIn profile. This is not a time to use selfies, wedding photos or photos with friends. If you do not have a recent professional headshot simply use your phone to set up and take a photo. Ensure you are well dressed and groomed, place your camera on ‘timer’ or have someone take the photo for you, face a window or light so that light shines on you and brightens the photo, and have a simple neat background behind you.

2. Banner image

The banner image is a great place to express your personality. Think of this like wall-paper in your home, you want something intersting and engaging, but not too loud, and complimentary to the rest of your profile. This may be an image of the industry you work in, or a hobby like surfing or nature. You can find free images to download on Unsplash.

3. Summary

Your summary is really important for setting the scene about the type of person and worker you are. This is an introduction to – you. The best way to break-down and tackle your summary is in the following three paragraphs:

  • Paragraph 1: Who you are, and what you do and for who. Further explain a little more about the company you work for (don’t assume everyone knows a company name). 
  • Paragraph 2: Delve into what you do in your role, the type of tasks you undertake, why you enjoy your role and the type of clients you help or service. 
  • Paragraph 3: Your previous experience. Provide a little insight into where you have been and what you have done prior to this role.
  • Paragraph 4: Your career aspirations, where you want to go and what you plan to do. This is also a great place to add more information about who you are a person, your hobbies or side hustles, and extra curricular activities.

4. Your experience

This section is where you add in all of your current and previous roles. You can select the companies LinkedIn page from the search bar as you add them to ensure it links to the verified page. It is great practice to add a sentence or two around who each company is and what your role was at the company.

5. Education

Add in any studying you have done, wether that be at university, high-school, TAFE, courses or certifications. Showcase the learning and professional development you have undertaken.

The overall rule for LinkedIn, is, more is more. Add as much information in as possible to make viewing your profile an interesting experience.